Modeling is the dream profession of many a youngster. Though the work seems easy and glamorous, the fact is that only a lucky few make it. The competition is tremendous and the work is hard and heartbreaking. Many aspiring models do not realize that they need a professional portfolio to get an entry into the big bad world of modeling. This is where a Fashion photographer becomes so important. The fashion photographer is primarily a person who shoots pictures for modeling and advertising campaigns. Fashion photographers are experts in bringing out the best in a model. It always helps to have a good fashion photographer shoot your portfolio if you are serious about becoming a professional model.
Casting for a modeling show or advertising campaign is usually done after going through the portfolios of various models. The final casting is done after an audition. Modeling agencies insist on their models having good professional portfolios. They sometimes have in house fashion photographers or arrange for good freelancers. The casting for any campaign is a tricky matter. The success or failure of the campaign will depend on how the audience responds to the models used.
The photo shoots are usually held in studio floors. But some of the finest photo shoots are held in actual locations. A truly creative fashion photographer can use the geography of any place to enhance the quality of the photo shoot. Some of the finest photo shoots have been those shot in Maldives, the Bahamas and Mauritius. The sea becomes a character that enhances the quality of any photo shoot. The desert and mountains are other venues that have been used by talented fashion photographers. But it is the studio shoot that is sometimes more challenging. The fashion photographer will have to rely on his skill and creativity to create magical frames.
Richard Avedon, Helmut Newton and Herb Ritts are some of the famous fashion photographers from yester years. Some of the famous modern day fashion photographers are Patrick Demarchelier, Peter Lindberg Mario Testino, Anne Lebovitz and Steven Meisel have made quite a name for themselves. Anne Lebovitz is extremely popular and her innovative photography has made her a superstar in her chosen field.
Photography will always be an integral part of fashion designing and advertising. The fascination with this art form is growing and there is a constant stream of newcomers who are trying to make their mark in this fascinating profession.
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