The big names in fashion wear all have their exclusive range of bridal wear. There are jewelers also who specialize in bridal jewelry. Both have become big business with the advent of theme weddings. Couples go to incredible lengths to make their wedding day special. We have today everything from underwater weddings to weddings held thousands of feet up in the air in hot air balloons.
This craze for special weddings and wedding attire has seen fashion houses offering dazzling designs to entice young women and men. The advertising campaigns and fashion shows feature exclusive range of bridal wear and jewelry. The female models are paraded wearing these regal dresses.
Many fashion houses offer exclusive made to order dresses. These are extremely expensive, but satisfy the brides need to have something exclusive and special on her special day.
Jewelry brands have come up with designs that offer ultra modern and antiquated designs. There are many who like to wear jewels with a truly antique look and so jewelers offer an exclusive range that have a truly old world charm. The connoisseurs of modern designs prefer outlandish and space age designs.
The designers also keep the various cultural and social groups in mind while deciding on the designs. Bridal wear and jewelry are extremely different in different countries. For instance, the Asian concept of bridal dress and jewelry is totally different from that of their western counterparts. Moreover, a different set of models has to be used to cater to the different mindsets. The Asian concept of female beauty is an extremely curvy and buxom body as opposed to that of the western concept of a reed thin body. So the female models are selected based on the consumers’ that the fashion houses and jewelers are aiming at.
The jewels are also designed keeping in mind the cultural and social backgrounds of the prospective buyers. Western couples look for diamond rings and subdued designs, while Asians prefer large and chunky gold jewelry.
The one aspect that fashion houses and jewelers insist on is that the female models modeling for these exclusive designs have to be glamorous and beautiful. The images send a subliminal message to the prospective buyer enticing him to buy these designs.
With marriages becoming more and more lavish and couples being ready to truly splurge on clothing and jewelry for their special day, the future of jewelry and bridal wear business looks truly rosy.
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